Reading Habits

1 Findings FINDINGS 1. English is the most preferred actors line for class period Mother spiel claimed the 2nd spot with 48% preferring to read in their mother tongue against 46% preferring Hindi. 2. Preferences of activities (PUMBA Vs Non-PUMBA) where candidates were asked to rank their preferences on a 1-5 ranking scale shows that a. PUMBA candidates rank better on teaching and TV watching oer other than PUMBA institutes. b. Other than PUMBA institutes rank higher on Music listening and chatting over the internet. . A large chunk of the sample population rate Chatting as the most preferred activity. d. The least preferred activity of the sample is Shopping. 3. Candidates aged a. 20-23 atomic number 18 most interested in Entertainment b. 24-27 argon most interested in Technology c. 28 + are most interested in line of products 4. Areas of Interest (Work experience-wise) a. 80% of Freshers force fields of interest lie in Entertainment b. 72% of Work experienced candidates area of interest lies in Business and Technology both. 5. Intention to read a.The general trend that is seen is that the candidate both male or female read to learn, to be informed and for academics. b. The data shows that for 15% of females read come to the fore of habit as against 5% male candidates. c. 40% males read for news, contrary to female populations 5%. variation Trends Among Students Department of Management Sciences, University of Pune PUMBA 2 Findings 6. The Internet followed by friends/colleagues and Newspapers/magazines form the major sources of information about Reading material. 7. Sources of Reading Material a. 3% of the respondents from Institutes other than PUMBA source their reading material from Websites. b. A majority of candidates from PUMBA i. e. 85% of the candidates consider the Library as their main source of reading material. 8. The most popular strategy pick out to overcome difficult reading material is to ask others for help. 9. The two major hurdles i n reading are Time and Surroundings. 10. A whopping 91% of the sample population admit Strain on the eyes as the biggest reason for not preferring E-Reading. 11.Accessibility and Economy are the biggest pros for E-Reading. 12. There are NO differences Graduation stream-wise in the time dog-tired on reading but there are differences Age-wise in the time spent on reading. 13. There are NO differences gender-wise for the reading intention to learn. 14. There are differences gender-wise for the intention of reading to stimulate imagination. 15. There are NO Gender-wise differences in the total time spent on reading. Reading Trends Among Students Department of Management Sciences, University of Pune PUMBA