Marketing Communications Essay Example | Topics and Well Written Essays - 2500 words - 1

Marketing Communications - stress ExampleThis not only allowed compliance with the marketing plans, but also succeeded in directly addressing the introduce of consumer behaviour. This study emphasizes on the strategic significance of communication and the long term effect on the consumers. In this study, one of the biggest telecom companies of UK, O2, has been chosen to evaluate its communication mix. In addition, a comparative study mingled with O2 and one of its arch rivals, Vodafone, has also been carried out. The key findings were that both O2 and Vodafone routine almost all the elements of communication mix, pull up direct and personal selling. Although, it has been found that Vodafone is currently enjoying a better position in the market with its healthful promotions and better plans, but the study has also shown that O2 has the potential to outshine Vodafone. In this context, the conjunction can use its wide range of offerings to compete with Vodafone. One of the major limitations of the study was that it has been able to carry out auxiliary research only. It is believed that some kind of primary research along with this would have increased its credibility. Table of table of contents 2 Introduction 4 Competition between two Brands 5 Literature Review 8 Market Overview 10 Research Methodology 11 Analysis and Discussion 11 Conclusions & Recommendations 17 supplement 19 Introduction This paper looks into the marketing strategies of O2 and shows an evaluative study of the current strategies adopted by the gild in contrast to its competitor, Vodafone. However, prior to that, brief overview of both the companies will be presented. O2 Telefonica UK Limited, commonly known as O2, is a UK based Telecommunication Company and is owned by Telefonica. The company is considered as the second largest telecom company of UK, right after Vodafone. O2 is presently headquartered at Slough, Berkshire, United Kingdom. It was founded in the year 1983 and Cellnet was its predecessor. Apart from the telecommunication services, the company also operates in financial service industry and internet service providing industry. Ronan Dunne serves as the present CEO of the company. Since his takeover from the previous CEO, the company has managed to do very well and has also succeeded in maintaining naughty revenue. O2 offers 2G, 3G and 4G services across the country and in some other parts of Europe. Further much, along with the wireless services, the company is proactive in fixed line services as well. The company uses its name as the logotype and tries to portray an image where it acts as oxygen to the consumers with its name O2. The company is also active in the palm of charity and for that, it has tied up with groups. One of them is Academy Music Group. Partnering with them, the company has established O2 academy. Vodafone Vodafone Group is a telecommunications company based in London (Vodafone, n.d.). The company has the registered office i n Berkshire. The company has influential trading operations in the international market and occupies the position of the third-largest mobile telecommunications company, after China Mobile and Singtel in legal injury of total number of subscribers (Celtnet, 2013). In June 2011, the company had 381.72 million subscribers (Rediff, 2011). The company has expanded its operations in more than thirty countries. Additionally, it has network of business partners in more than forty countries, apart