Globalization Strategies Essay Example | Topics and Well Written Essays - 500 words

Globalization Strategies - Essay ExampleThe simplest and easiest globalization schema to implement is exporting. There are two types of exporting indirect and direct export. When a company begins to implement exporting to achieve globalization they implement indirect exporting. Indirect exporting involves the use of intermediaries to introduce a product into a foreign market. One of the disadvantages of indirect exporting is that the profits have to be shared with the intermediary. The second type of exporting strategy is direct exporting. Direct exporting can be implemented in several ways. Four ways to implement direct exporting are Domestic base export department or division Overseas sales branch or subsidiary traveling export sales representative Foreign based distributors or agents (Kotler, 2003). A second market gateway strategy is licensing. Licensing is also considered a relatively easy way to achieve market penetration into a foreign marketplace. In a licensing agreeme nt the licensor licenses a foreign company to use a manufacturing process, slynessmark, patent, trade secret, or other item of value for a fee or a royalty (Kotler, 2003). repayable to the fact that a second party is involved in the process the profitability of this market intromission strategy is lower than other options.