The Marketing Practice For Unsigned Independent Artists And Their Essay

The Marketing Practice For Unsigned Independent Artists And Their Music - Essay Example However, McCarthy (1987) prefers a more explicit explanation ÃŽ ¿f the marketing mix, suggesting that the mix is "a set ÃŽ ¿f controllable variables which the organization puts together to satisfy a target group." A representative marketing mix involves a product provided at a price, combined with some level ÃŽ ¿f promotion to attract potential customers, along with a way (a "place") to meet those customers (McCarthy, 1987). In service marketing, McColl-Kennedy and Kiel (2003) identify three extended elements for marketers. In addition to the traditional 4 Ps, McColl-Kennedy and Kiel (2003) stress the core role ÃŽ ¿f people in a service industry, including both employees and customers or potential customers. Additionally, the service process and physical evidence take on additional importance in service industries. All process can produce best results for the marketing of unsigned independent artists and their music. Kotler defines the product as a combination ÃŽ ¿f goods and service s (Kotler et al, 2001). Given the service focus ÃŽ ¿f their work, McColl-Kennedy, and Kiel (2003) define a product more generally. They term a product merely as a bundle ÃŽ ¿f attributes--some tangible, some intangible--offered to a buyer by a seller.Marketing and management theorists agree on the simple concept ÃŽ ¿f price.