How to Make Dumpling

For Chinese, dumpling is our traditional food. In Ancient, dumpling represents money. So they eat it for good luck. Until now, we also eat it when we celebrate some traditional festivals. Because we think it will bring some good luck for us. In lots of Chinese’s mind, dumping is delicious. But if we want to make it, the process is complicated. Now I will explain you how to make dumpling. Because the dough should ferment, we must make dumpling wrapper first. At this step we should have flour, water, a container, a wet cloth, a knife, a rolling pole and a pastry board.After prepare those materials, we can beginning to make the dough. We put flour into a container, then pour water into the container, and be careful about the proportion between flour and water. It is important to make the good dough. After that, stir it strenuously to make it sticky, put a wet cloth on the dough and wait 20 minutes to let it ferment. 20 minutes later, we can roll dough into a round piece. We shoul d cut part of the dough and put it on pastry board, knead a part of it to a strip and cut it into small pieces.Then press each piece and roll it with a rolling pole into a round piece. Now we will do the stuffing. It is the core of making dumpling. If we do not have good stuffing, it means we fail in the whole steps. Today we choose pork and scallion stuffing to an example. At the start of making stuffing, we should chop pork up and mix it with chopped scallions. Meanwhile we also put in seasonings like salt, sesame oil, pepper, chopped green onion and ginger to get our favorite flavor.And then stir the ingredients in a container well to make them evenly mixed. We can also put an egg to make the stuffing tender. When we finish those two steps, we will do the last step which is make dumpling. There are many shapes of dumpling like waveform, crescent, wallet form and lock from. Waveform is easiest to make. So lots of us like to make dumpling like it. Now I will tell you how to make th is shape. Put right amount stuffing in the middle of dumpling wrapper. And double over the dumpling wrapper to become the semicircle.Then knead it from left and let the forefinger around thumb to push it have pleat. Repeat this motion until it to right. After that, a dumpling it completely finished. Those are all steps of make dumpling. Please notice those steps and do not forget the core of making dumpling. Stuffing is the head of dumpling. And memory that delicious dumpling comes from carefully person. Do not careless in it. In our mind, dumpling is so complicated. But if we do it with our family, it will become an unforgettable thing for us.

Erik Erikson’s 8 Stages of Man Essay

1. Trust vs. Mistrust- This mother displays affection, and adequate care giving to her child. By providing a child with this throughout their first year of life, you show that they can depend on you. This forms a bond of trust between mother and infant, rather than mistrust. 2. Autonomy vs. Doubt- This child is three years old; he has progressed from diapers to the adult sized toilet. After going to the bathroom, he knows he must wash his hands. His mother sees that he wants to do it himself, but is slightly frustrated that he is not tall enough. This mother could just pick him up and assist him, making him feel like he couldn’t do it. She buys him a small step stool, and supervises him washing his hands also providing positive reinforcement. 3. Initiative vs. Guilt- This set of parents notice that their five year old boy greatly enjoys wrestling with his older brothers. They sign him up for karate lessons so he can enjoy himself, but do it in a safe way. 4. Industry vs. Inferiority- A mother is sewing inside her living room. The mother tells her ten year old daughter she is making a scarf. The phone rings, and the mother answers and leaves the room. Her daughter, wanting to be just like mommy, cut up the curtains to make her mother a dress. Her mother re-enters the room, smiling and thanking her daughter for picking such a pretty fabric for her dress. The mother continued to help her make the dress. 5. Identity vs. Identity Confusion- This seventeen year old girl has had a very good life. Her parents have always been supportive in everything she has done. Now that she has reached her adolescence, she believes she might know who she is. Throughout her life, she has taken dance lesson, art class, done musical theatre, painting, singing lessons and many other things in the artistic field. She feels her true passion in life is for art and painting, and she may want to pursue a career in that field. 6. Intimacy vs. Isolation- Now that this woman has reached adulthood, she wants to begin searching for a lifetime partner. She meets a nice man in the mall, though he doesn’t call her for two weeks she doesn’t get discouraged. They go on many dates, become a couple and eventually after two years of dating decide to get married. 7. Generatively vs. Stagnation- After getting married, a man and a woman discuss what they plan to do with their lives. They decide he will continue working, and they want to have a child. She does not want to stay at home forever though, so they agreed that when the time is right she would get a part time job. 8. Integrity vs. Despair- A man is in his late sixties, and gets called an â€Å"old man† for the first time. He realizes that he wasted his whole life working and not enjoying himself, he wants to feel young again. He sells his house in New York and moves to Florida. He finds himself a young girlfriend, and parties like he’s in his twenties again.

Article review Essay Example | Topics and Well Written Essays - 500 words - 17

Article review - Essay Example The second recommendation that the article makes contends that math programs for children must shift from focusing on numeracy and begin to explore concepts and ideas, which will develop a more powerful foundation in math (Burghes, 2012). Thirdly, the article recommends that math teachers need to focus more on designing better lesson plans. By studying the Japanese structure of lesson study, in which the math teachers undergo professional development by using their ‘research lessons’ to share their practice (Burghes, 2012). The article contends that this type of professional development successfully changes approaches to teaching since it gets all teachers engaged and on board. In the lesson study, the article proposes that teachers should first come up with an overarching lesson study aim. In addition, they should agree on the objectives for each lesson among themselves, plan a research lesson that satisfies two or more of the objectives, carry out an in-depth review after teaching the lessons, and note action plans that will be disseminated to be used for the next lesson cycle. Finally, the author claims that learning mathematical concepts will only be improved with leadership. The math coordinator mus t be a leader in the initiative to improve teaching and learning of math concepts. The coordinator will take responsibility for supporting and encouraging the rest, discussion and monitoring their progress, and intervening in the presence of uncertainties and problems (Burghes, 2012). The article studies an innovative math program for children that have achieved impressive results in Hungary, which is called the Mathematics Enhancement Program (Burghes, 2012). Most of the lessons learnt from the article are relevant in the US math curriculum. It is non-confrontational and friendly, encouraging teachers to engage pupils in discussion to find solutions to problems in math. The innovative structure enables the lesson plans to support class

Immigration, Nationality and Asylum Law ( British Law) Essay

Immigration, Nationality and Asylum Law ( British Law) - Essay Example Additionally, the population of Britain is rising for the first time because the number of those who stay minus those who leave is positive and the trend is going to continue. Green claims that Britain already has "a severe congestion" (1). Because the density of population is higher than in India and in some places out measures the Netherlands. Moreover, the system of immigration is hugger-mugger by letting in all the kinsfolk and "quadruple [icating] the number of works permits" (Green 2). According to him migration has no limits and "the character of our society, and especially our cities, is being radically alerted." (2). Green also mentions that immigrants have been seeking to influence Britain's political parties; consequently Government should use severe policies to curb migration. Although Green is right worrying about the loss of national identity he overlooks very important facts as to why the migration is useful to Britain. The migration has always existed and will exist and "in both directions is natural and welcome" (Green 1). The fear to lose national identity is somewhat worth considering, but it depends on citizens themselves if they want to uphold the traditional country's values. Great Britain was the only country, which didn't impose any restrictions for the new EU members and it now is clearly seen that it has been the opportune policy. However, in this case the world-wide migration will not be considered because migration between European Union countries is more appealing to us as the competent citizens. One of the most appreciable pluses of immigration is that "the greater mobility of labour which comes with EU enlargement is beneficial to [Britain's] economy" (Clark 1). Migrants are not only useful for country's economy but also better, cheaper and harder- working. They come here to feel the free-market economy and are not spoiled as British, "who treat their workplace more as a social club" (Clark 1). Moreover, it is useful because the labour force from the new EU countries tend to stop the gap of British labour market. According to Tony McNulty, the Immigration minister: "Workers are contributing to our economy, paying tax and national insurance and filling key jobs in areas where there are gaps. We estimate registered workers contributed approximately Pounds 500 million to the UK economy between May 2004 and March 2005." Consequently, Britain will economically benefit; however the British workers may lose their jobs too. In addition to that, creating boundaries for the new EU co untries is disadvantageous and irrational because it "prolong[s] economic stagnation" (Rossant 1). Great Britain is the only one country which can improve the economic growth of the region, regenerate aged and spoiled workers and ensure the right of the promised free mobility. Closing door policy is also irrational because "continental economics can't respond flexibly to macroeconomics shifts" (Rossant 1). It means that in nowadays world we can't rely only on our countries' economy and the economy should be integrated world-wide. To sum it up, Green is right that immigration worries local people but they should understand the fact that it is useful for the economy and that's why they are able to live better. Green also asserts

Event Planning Assignment Example | Topics and Well Written Essays - 1750 words

Event Planning - Assignment Example Since both fighters have numerous fans and supporters worldwide, the event shall be marketed not only as a boxing event but a vacation package5 at Mandalay Bay, as well as an irresistible media event worldwide. The 12,000 seating capacity6 indoor arena is expected to be sold out with audience count7 expected at very close to 100% with March being the start of the Las Vegas peak season8. Tickets9 shall be sold at $1000, $750, $500, $300 and $200 with pre-assigned seating10. The least cost tickets are for the bleachers11. Commissions in the form of percentage12 of gross sales from vacation tour packages13 from air, sea and land travel service providers and tour operators14, hotel accommodations, restaurant meals and various entertainment activities shall also be earned by the organizers. The primary participants in this event are the guests who will come over to Las Vegas to take a vacation and ultimately watch the Re-Match fight or those who will simply watch the fight. For the vacationers who will originate from various parts of the world as well as those from within the United States, it is envisioned that the travel and tour operators that pass accreditation15 will come up with very attractive vacation packages that will include travel fare, accommodation, side trips and activities and of course seat reservations for the fight. Guests who will have tickets to the prize fight shall be treated to the awesome amenities of the Mandalay Bay Events Center, a cavernous 12,000-seat arena with glassed-in skyboxes, good sight lines and acoustics. Free parking is abundant and conveniently close; valet parking is available. (Mandalay Bay Events Center) 4Wall Entertainment's team of lighting designers and engineers has provided integration for the lighting control system for the Events Center. 4Wall designed a complete DMX distribution system, which incorporates Ethernet distribution, combined with traditional DMX patching. The dimmers16 are part of a control system comprised of 13 ETC SR48 Racks and 65 ILC relay cabinets, combined with 94 wall stations. (4Wall Entertainment Lights Mandalay Bay Convention Center) * Marketing the Experience The first six months of the project shall be dedicated to getting together various players for the event - the promoters, the WBC, Mandalay Bay Events Center, travel and tour operators associations, advertising and media, and many others. A preliminary announcement17 to involved sectors for pre-event planning and development shall be done in May 2008. A working group shall be assigned for developing a sponsorship plan18 to get event sponsorships19. For event marketing20 and advertising, consultants from the American Marketing Association21 and the American Association of Advertising Agencies22 shall be engaged. Above-the-line advertising23 for the event shall be delegated to accredited advertising agencies24. Event billboards25 shall be set up at strategic points of the city. Consumer advertising26 packages will be offered to advertisers to take advantage of the expected huge number of visitors during the event not only as added marketing mileage but as a revenue generating activity as well. Publicity27 and public relations28 will be contracted out to a PR firm. When all

Critically assess the positioning strategies of 4 countries as tourist Essay

Critically assess the positioning strategies of 4 countries as tourist destination - Essay Example All these countries are assessed separately in the report. Turkey is assessed first. It is definitely a tourist destination, one that has a rich culture and one of the most fascinating histories. The heritage is amazing which is displayed in the great number of Turkish museums. The people are hospitable and family-oriented. This is all attractive for tourists and positions it as a striking destination for tourists interested in culture. The Bahamas is assessed next. It is mainly a spot for vacationers who enjoy the beach, sand and sun. There is little attraction for other kinds of tourists though. There are no events and activities are limited to water sports. Dubai is assessed next and it is definitely positioned as a luxury tourist destination. This is followed by Thailand which is very popular for its culture, cuisine and eco-tourism. The geographical structure is fascinating and attractive for many. The population includes British citizens, male and female in a high-income community. A sample of 10 British was drawn from the population. This was not a random sample. Instead sampling was done using the systematic sampling method. This is also called interval sampling and it means that there is a fixed gap between selecting people. This is a very effective technique for sampling for surveys (Australian Bureau of Statistics, 2004). In our sample, 6 of the respondents were male while the rest were female respondents. They all belonged to the higher income group. Their names have not been disclosed but other demographic characteristics are illustrated below in the table: In our survey, the first person (from the first house) was selected randomly after which every tenth house was selected, out of which one person was selected for the sample. The following criteria were followed: The main search tool was based on interviews. Questions in the interview were open-ended. They had no

In your opinion, what creates magic in an essay What is effective, how

In your opinion, what creates magic in an What is effective, how and why - Essay Example Its benefit is a life of reflection that would allow one to â€Å"suck the marrow of life† or to be able to understand the essence of life. The message of simplicity and reflection that emanates from the works of Thoreau teaches us on how to create magic in an essay because the readers are able to relate what we are trying to say as it came from our hearts. After all, the magic of an essay depends on how it touches its reader and the best way to touch the reader is to write from the heart as what Thoreau’s writings teach. Also, the values of simplicity and reflection that are present in Thoreau’s works are now seemingly gone with pervasive materialism, insecurity and skepticism. Thus, Thoreau’s works are like a charm because it remind and ground students about the lost value of simplicity, reflection and self-reliance. It makes a good reminder to students about the essence of life by engaging us to a work of genius that reflects about what really matters in life. By truly understanding Thoreau and his work, we may realize that life is really not that complex and in fact can be better lived if we live in simplicity and reflection. This understanding helps us create our own magic in our own compositions because we are able to move our readers in a manner that Thoreau moved his readers albeit ours may be to a lesser degree. To be able to understand Thoreau’s magic in writing, it would be necessary to know him and examine his influences. This would enable us to know and understand where the magic came from, and with this understanding we may develop our own sense of magic in our writings. Thoreau’s Walden is a product of a social experiment of how life would be in one is to live an ascetic life. This social experiment is consistent with the writing of Ralph Waldo Emerson’s â€Å"Self-reliance† who was Thoreau’s teacher

Hillary Clinton and the Presidential Race Essay

Hillary Clinton and the Presidential Race - Essay Example The Choice on Iowa, New Hampshire, and South Carolina The Democratic Primaries, in accordance with the election precepts in the US, always start in start in the states of Iowa, New Hampshire, and South Carolina (Andrews, Bennet, & Parlapiano, 2015). The choice to analyze these three states is dependent on several factors. On the instance, they offer an early gauge on the strategies that are used by a political team (Lau & Pomper, 2004). Though there are the instances in which candidates have lost in these states and later recovered to win the primaries, most candidates do scheme to win here. That is because early wins bolsters plans and quivers opponents by creating the impression of a likely overall win. However, in the instances in which a candidate fails to win in these states, they always have the time to strategize and remodel their campaigns (Medvic, 2011). These two projections justify the choice on the three states as it is from whence that a campaign is dearly molded and catapulted for either a win or a loss (Coleman, Cantor, & Neale, 2001). Besides, New Hampshire and Iowa have largely been credited for their electoral independence. That implies that winning the electorate in these states a challenge to most of the candidates. According to Hart (2001), political strengths are majorly gauged by the manners in which candidates overcome challenges. Choosing these states was, therefore, also based on the objective of quantifying the Hillary’s ability to overcome political manacles.

History of the world via its technologies up to 1492 Essay

History of the world via its technologies up to 1492 - Essay Example Amongst the most technologically advanced civilizations in the recorded history is the Ice Age Civilization. â€Å"The Jomon people †¦ survive as the Ainu of Hokkaido and northern Honshu, the northeasternmost Japanese islands. They were displaced by Yayoi invaders from Korea around 400 BC† (Smith, n.d.). Containers from the Jomon pottery happen to be the oldest known containers. They are thought to have existed 11600 years ago and thus, belong to the era before the culmination of Ice Age. Turkish were the oldest in Africa, Asia and Europe dating back to almost 10500 years. Making use of the water-tight Jomon containers, people found it easy to boil their food to get rid of germs and steam it. This made it possible for the Jomon Ice Age Civilization to enrich and diversify their diet with more nutritious and hygienic food including shellfish and steamed vegetables with large green leaves. They were aware of the positive effects of boiling the food on its hygiene and thus, people of the Jomon Ice Age Civilization boiled such foods like acorns to decrease their toxicity. Boiling the food also made it soft enough to be fed to toothless infants and old people. Hunting and gathering allowed the people of the Jomon Ice Age Civilization to dwell within and on the outskirts of their own villages without having to cultivate the crops. They did not have metallic tools for weaving or writing and the political fabric of their culture was very weak, yet it made little difference to them as they lived a very happy and fulfilling life without these things in their life. From the images and pieces of art belonging to the period of Ice Age, it can be inferred that the Ice Age Civilization might have been much more advanced in the sociological values as compared to all civilizations that have succeeded them until the present age. This can be estimated from the fact that the present civilization has just started to perceive the way quantum computers function, the reali ty levels linked with the Many-Worlds quantum theory. Owing to the unmatched spiritual and social advancement of the Ice Age Civilization, the construction of the Sphinx-Giza complex can be attributed to them specially because the homeland of African Abyssinian Highlanders is the only region which is thought to have sustained favorable climates between the 35000 years old Ice Age and the period 12000 years before today. Location of the Sphinx-Giza complex is the place where the African and Asian regions of the Ice Age Civilization meet each other. Modern age is characterized by the use of computers. Thus, computers, in different forms in the past serve as the common technological element between past and present. One of the very ancient astronomical computers in the astrolabe, that was used for solving intricate problems about the location of starts and Sun and determination of time. The most popular astrolabe produced in the history was the planispheric astrolabe which was used for projecting the celestial sphere upon the equator’s plane. Old astrolabes were made from brass. Little is known about the time when the stereographic projection transformed into what is called as astrolabe today. The treatise written by Theon of Alexandria in 390 is generally taken as a historic account of the subject in Middle Ages. Astrolabe was the computer of ancient times. The concept was

Dq 8-Terence Essay Example | Topics and Well Written Essays - 1250 words

Dq 8-Terence - Essay Example Based on the same, are ethical issues concerned with the efficiency and speed of information systems, especially at the work place (Brown, 2012). Information is one of the strong tools to success. The development of information systems may also involve political and social relations (Hollifield & Habibi, 2011). Electric information systems are now widely used, especially in the workplace. There is need however to guard the privacy and security of the information being transmitted through the information systems, since people may misuse it, or in some cases, the information may affect parties that are not involved significantly (Xu & Quaddus, 2013). Privacy in knowledge worker information systems as well as security is important. The information systems may have information that may be useful to the larger society, or a group of people (Zimmermann, 2011). However, security and privacy are important for the sake of preserving information that may otherwise be harmful if leaked. A knowledge worker such as a scientist for example, may have researched on and stored information in an information system (Salmela & Anna, 2011). The kind of information stored needs security, should an individual want to leak the hard- earned information. There may be hackers who might also illegally obtain information they are not supposed to obtain (Stair & Reynolds, 2013). To address the risk of private information being accessed, a company may consider establishing an electronic database. The database should be designed to access all kinds of information as well as store it. An electronic database may alter the way information is convened. Persons that may be involved require training on how to retrieve and enter the information in digit form. This kind of precaution may ward off several persons, acting as an effective measure (Hollifield & Habibi, 2011). Offshore outsourcing mainly occurs when services and products are procured from

Supporting Children Essay Example for Free

Supporting Children Essay The Children Act 1989 has influenced setting by bringing together several sets of guidance and provided the foundation for many of the standards practitioners adhere to and maintain when working with children. The Act requires that settings work together in the best interests of the child and that they form partnerships with parents and carers. It requires settings to have an appropriate adult: child ratios and policies and procedures on child protection. This Act has an influence in all areas of practice within setting. For example; planning. United Nations Conventions on the Rights of the Child 1989 – UNCRC is a human rights treaty which sets out the civil, political, economic, social, health and cultural rights of children. The Convention defines a child as any human being under the age of eighteen, unless the age of majority is attained earlier under a state’s own domestic legislation. Children Act 2004 This Act was introduced as a result of the death of Victoria Climbie and was the introduction of Every Child Matters which ensures the wellbeing of children through its five outcomes. The Every Child Matters framework has influenced settings by giving them and other childcare settings a duty to find new ways of working together by sharing information and working co-operatively to protect children from harm. Human Rights Act 1998 This Act has had a huge impact in current legislation in the UK. Under the Act it was agreed that children would have the same rights as adults which means children have the right to dignity, respect and fairness in the way that they are treated, meaning that settings looking after children should be treating children with respect, dignity and fairness, meaning all children should be treated the same. The Act makes available in UK courts a remedy for breach of a Convention right, without the need to go to the European Court of Human Rights. Childcare Act 2006 The Act defines new duties for Local Authorities with respect to improving the Every Child Matters outcomes for pre-school  children, childcare for working parents and parental information services. E3 All the legislations and guidance in recent decades, including the Children Act 2004, make it clear that the child’s interests must come first. All professionals must work together to promote the child’s welfare before all else. All early years settings and schools must nominate a member of staff to oversee safeguarding and child protection. This person should be specifically trained to undertake this role. The whole team, including volunteers and students must work together to promote children’s welfare and keep them safe. â€Å"For some children, universal services such as early year’s education and health visiting are not enough to ensure their healthy, safe and happy development. They may experience emotional difficulties, fall behind in their development or learning, or suffer the adverse effects of poverty, poor housing or ill health. There are also children in need, who are judged to be unlikely to reach or maintain a satisfactory level of health or development unless they are offered additional services.† (Bruce, 2010:448) This group includes children with disabilities. Infection control and stopping cross-contamination is essential when safeguarding children, as cross-contaminating food could be vital if children have allergies or intolerances. All members of staff in the setting should be aware of the allergies and intolerances of the children incase they have to prepare a meal. The members of staff should be aware and be in knowledge of the children who need to have an epi-Pen incase of an anaphylaxis shock. It is essential that practitioners are able to recognise possible signs and indicators of abuse. Sometimes you might notice physical signs that a child or young person is being abused. Babies and toddlers may for example, not have the language skills required, while older children may not always rec ognise that what the adult has been doing is wrong. Children and young people can also be living in fear as their abuser is likely to have a great deal of control over them. Most children have falls and minor accidents that result in bruising, cuts and bumps. The difference between genuine accidents and deliberate injuries to the child is often the location of the injuries and the frequency with which they occur. Children who have been physically abused may show through their behaviour and play that they are being abused. It is good practice to ask a child about an injury as most children who have  had genuine accidents are happy to talk about what has happened to them. Children who have been physically abused might have been told by the abuser not to talk about what has happened and to say that they fell or bumped into something if they are asked about bruising or cuts. If a child seems upset or nervous when talking about an injury, you should always pass on this information to your supervisor. You may be asked to keep a note of the date and type of injury that you have seen, as well as a record of what the child said. Sexual abuse can be hard to detect as the child may not outwardly seem injured. Some physical signs may be apparent but behavioural indicators can be a more obvious clue. There are a few physical indicators of emotional abuse, although some older children may show self-destructive behaviour such as cutting themselves or drastic dieting. The main indicator of emotional abuse is the child’s need for attention and low self-esteem. Parents who neglect their children may have significant personal and other problems of their own. The children might be loved but parents find it hard to provide the basic care that the children need. Children who are being neglected are at risk of having accidents through being left unsupervised, either at home or while out playing. They are also vulnerable to attack from strangers. Children who are being abused may show behaviour that is not part of their normal pattern or is out of character. If the change of behaviour is long term then the practitioner should consider the possibility of abuse, meaning the child will be observed more closely for other signs. E4 The term inclusive is often used to describe the concept of making sure that everyone feels welcome and part of a setting. This applies to parents as well as children. In order to achieve this, settings should constantly be looking at what they are doing and how they are doing it, and think about whether they are really meeting children’s and their families’ needs. Settings that are fair, just and inclusive recognise that anti-discriminatory practice means that individual needs. Settings that are fair, just and inclusive recognise that anti-discriminatory practice means that individual needs are taken into account and that children and their families are not expected to all be the same. Settings that are proactive use many sources of information to reflect on their policies and activities. They may ask parents and children to provide feedback, suggestions and  comments about a whole range of issues, for example, what activities the children have enjoyed, session op ening hours and requests for information. Settings also seek information from organisations locally and nationally who support children and families with particular needs. Practitioners should work in a fair, just and inclusive way, taking into account both the statutory legal framework in the United Kingdom and the policies and procedures in the setting. You need to value, and show respect to all those you encounter in your setting as individuals. Definitions of inclusion have developed from being primarily focused on integrating children with special educational needs into a much broader concept concerning social justice and equality for all. Inclusion is the process by which early years settings develop their ethos, policies and practices to include all learners with the aim of meeting their individual needs. E5 and D2 Daily routine is a strategy which most settings have in use to empower children. The daily routine â€Å"provides a consistent, predictable sequence of events that gives children a sense of control over what happens in their day†. Different settings develop different routine depend how long children stay in the premises and their age, but most of the daily routine contain basic components such as: outside routine, large group time, small group time, register time, art/craft time, tidy up time and snack/meal time. During the daily routine the child learns to make choices and discovers their consequences. This creates sort of secure environment, because children know what to expect and this allows them to be more involve in the tasks and more co-operative with the practitioner. The second strategy is planning and providing different activities and experiences for children. This strategy is suggested by the EYFS because allows for adventure, exploration and gaining new experiences. Different activities, which the setting provide develop range of skills and abilities. Taking part in activities, free-flow or structured, allows children learn social interactions and behaviours such as sharing equipment, taking turns. Providing activities allows children to use their language to communicate wiliness to participation in it, raising their confidence to communicate and self reliance to complete it. Providing different activities stimulate children`s imagination, cognitive, language, personal, social and emotional  as well as physical development and allow to fulfil children`s potential. Encouraging children’s self-reliance is an important part of helping them to develop the independence and resilience which will enable them to face life’s demands and challenges in preparation for their adult lives. Encouraging self-reliance involves helping children to develop: independence, dependence, competence in looking after themselves, trust in their own judgement and actions and confidence in their own abilities. â€Å"Be patient and provide time for children to do things for themselves. For example, let younger children dress themselves; although it takes longer, it is an essential self-help skill. Children with physical disabilities may need sensitive support in this area.† (Meggitt, C 2012:296) Settings may use the skill of developing a positive self-image to empower children. A way of doing this is to allow the children to realise who they are; by realising they have their own identity. Children deal with things differently to adults and feel things more deeply than adults do, meaning they need a great deal of support to understand, express and deal with all their emotions that are going on. Children need to learn to be recognised by their name, developing their self-esteem which can be boosted by their key worker within a setting. By developing their self-esteem it begins to help them understand how to seek support from key workers or parents/carers to keep them safe and well, hel ping them to developing holistically. By allowing a child to develop his or her feelings it brings them the confidence that it is okay to show their emotions. By their key person being supportive of this it makes the child likely to tell them how he or she is feeling. Independence is another strategy. By a child learning to wash and dry their hands after going to the toilet, messy activities, playing outside, before and after bed, after blowing their nose, etc, it helps them understand the concept of their own and others hygiene. It is also very important for children of any age to understand how to care for their own teeth and understand how important it is to have good dental hygiene. Also becoming independent when going to the potty or toilet is vital when it comes to their lifestyle later on in life. E6 and D1 One example of how a setting may prepare young children is by using a teddy or a role-play to act out the situations that may occur during a  transition. Using a teddy may indirectly allow the child to express their concerns and fears about what their new setting may be like. Role-play is an effective tool for young children to engage in, so that they can act out what may happen in their new setting and how best to confront any problems they may encounter. Tassoni noted that â€Å"with older children and young people it is good to talk to them about the transition.† (2007:147) Talking regularly to older children is imperative so as to perceive an idea of the child’s fear or expectations for the transitions. As they will likely not remember everything that they may want to ask at once, therefore continued discussions are helpful for them so that they can settle any uneasiness. Having communication between the two settings is also imperative, as well as making sure that parents are involved, to help make the children more comfortable. The practitioners should meet in order for them to discuss the needs and preferences of the children in order to maintain some kind of continuity for them. Taking the children to visit their new settings in order to familiarise themselves with it is beneficial for them. On the other hand key workers or the new teacher for the younger children could visit the children so that they can start to bond with them. Some children deal with transitions with more difficulty than others do. Some children can find it difficult when moving from a nursery to a primary school. As children become older, they start to cope better with being separated from their parents, but it all depends on how well they coped with settling into new settings during transitions. Having stable relationships around the children can help them feel safe and secure during certain transitions in their life. Children need practitioners and caring adults who are able to recognise the importance of attachment and emotional wellbeing during periods of transitions. A way in which practitioners can help children settle during transitions is by bringing all the children (new and old) together at circle time. Activities like circle time allow children to learn new things, about themselves and each other, whether that is singing their favourite song, or telling the group what they did at the weekend – this links into discussion and display. Discussing children’s work and displaying it on boards or posters helps them recognise that they are part of the team and that they feel welcome. E7 and B1 Discrimination can occur even when individual workers have positive attitudes. If the organisations or institution does not consider and meet the needs of everyone involved in it, and makes assumptions based on one set of values/stereotyped views, institutional discrimination can occur. This can happen when, for example, children with disabilities are not given access to the full curriculum, the meals service does not meet the dietary requirements of certain religious groups, a uniform code does not consider the cultural traditions of certain groups concerning dress. Childcare workers are often not aware of how powerful the culture and institutionalised practices of their organisations are in discriminating against certain groups of children or their families. Institutional discrimination is not necessarily a conscious policy on the part of organisation; more often it occurs because of a failure to consider the diversity of the community. Whether conscious or unconscious, i nstitutional discrimination is a powerful and damaging force. Children may suffer the effects of stereotyping and discrimination in a number of ways, for example, Research by Milner (1983) shows that children as young as three attach value to skin colour, with both black and white children perceiving white skin as ‘better’ than black. This indicates that children absorb messages about racial stereotyping from a very early age. These messages are very demanding to self-esteem of black children and may result in a failure to achieve their potential. Harm is done to white children too, and to society in general, unless this perception of racial superiority is confronted and challenged effectively. These findings underline the need for all settings, including those in all-white areas, to provide a positive approach that challenges stereotyping. Even very young children can hold fixed ideas about what boys can do and what girls can do. Observation of children’s play shows that some activities are avoided because of perceptions of what is appropriate for girls and boys. This can result in boys and girls having a very limited view of the choices available to males and females in our society. This is particularly significant when, despite advances in recent years, many women still underachieve. Children with disabilities and their families are subject to many forms of discrimination. Even a caring environment may neglect the ordinary needs of the disabled child out of concern to meet their special needs. This may mean that the disability is  seen first, rather than the child, and that the child’s development is affected because of limited opportunities and limited expectations. Children may find it difficult to form relationships with others, meaning that practitioners need to provide activities that show inclusive practice. The adult’s role is to promote interactions between children, giving them group activities to do, making sure they are bonding with each other. By the adult’s giving the children activities it makes them interact with children they wouldn’t necessarily interact with outside of the setting. Direct discrimination is when discrimination occurs when a child is treated less favourably than another child in similar circumstances. Indirect discrimination is when discrimination occurs when a condition is applied that will affect a group of children unfairly when compared to others – this includes religions like Sikhs. Discrimination of any kind prevents children and young people from developing a feeling of self-esteem. The effects of being discriminated against can last the whole of a child’s life. C1 Jerome Bruner’s theory on scaffolding is about encouraging children to learn something new by supporting and helping them when they need help, and then letting the child do it on their own when the adult feels they are confident enough. Bruner believes that humans have the ability to learn and grow with no limit; therefore, practitioners should have confidence in the children to learn something new. Although Bruner’s theory is adult-initiated, it still empowers children. When the scaffolding takes place, practitioners must be enthusiastic and encourage children to learn; practitioners must make it enjoyable and exciting to make sure children do not get bored and distracted. This empowers children as when the practitioner slowly moves away, and allows the child to do it on their own, the child’s confidence and self-reliance increases: they believe that they are able to do things on their own. This obviously increases their independence; they will be happy with themselves and will want to do things on their own more often. If a child has a lot of difficulty, and can’t manage to do what they have learnt on their own, the practitioner can still support them until they can manage to do it on their own. As long as the practitioner does not do the work for them, and the child is still learning, the practitioner can give the child as much support as they need, until they  can do it on their own. Another thing which is also good about Bruner’s theory is that once children will be able to do certain things on their own, for example, writing certain letters without help or without reminders on how to write them, those children will be able to help other children who have difficulty with writing letters. This will develop social interaction, and both children will be happy with themselves. A1 The Children Act 1989 allocated duties to the local authorities, courts, parents and other child-based agencies in the UK, ensuring that the children are safeguarded and their welfare is promoted. Centered on the idea that children are best cared for within their own families; however, it also makes provisions for instances when parents and families do not co-operate with child-based agencies and statutory bodies, like OFSTED. The act states that children’s welfare should be the paramount concern to the courts. Specifying that any delays in the system processes will have a detrimental impact on a child’s welfare. The court needs to take into account the child’s wishes; physical, emotional and educational needs, age, sex, background circumstances, the likely effect of change on the child, the harm the child has suffered or is likely to suffer, parents ability to meet the child’s needs and the powers available to the court. This influences working practice as the practitioners need to make sure what is going on at home, and follow the correct procedures to make sure that the child’s welfare is main priority. Children Act 2004 is the amended version of the Children Act 1989. This act was amended in 2004 largely in consequence of the Victoria Climbie inquiry. The Act’s ultimate purpose is to make the UK better and safer for children of all ages. The idea behind the act is to promote co-ordination between multiple official entities to improve the overall well-being of children. The 2004 act also specifically provided for including and affecting disabled children. The sections 39-48 in the Childcare Act 2006 introduce the EYFS which supports the delivery of high quality education and care for children from birth to age 5. The UNCRC involves a Children’s Commissioner. England, Wales, Scotland and Ireland, each have their own Children’s Commissioners. The Childrens Commissioner for England promotes and protects childrens  rights in England. She does this by listening to what children and young people say about what matters to them and making sure adults in charge take their views and interests into account. In article 6 of the UNCRC it states that â€Å"all children have the right to life. Governments should ensure that children survive and develop healthily†. The UNCRC supports children in their rights, including from abuse or help to safeguard. Section 3 of the Early Years Foundation Stage (EYFS) is all about safeguarding and welfare requirements within early years settings that practitioners must abide by. Section 3.42 is all about medicines, meaning that practitioners must keep a record of all medicines in the setting and the dosage allowances to the children. Illness and injuries is 3.48 in the EYFS meaning that all accidents, injuries and illnesses should be reported in an accident book. 3.45 – food – all allergies and intolerances should be kept on file for all those members of staff whom are preparing or serving food. Section 3 is all about safeguarding the children making sure that the children within settings should be protected as ‘Every Child Matters’. â€Å"Governments must do everything to protect children and young people from all form of violence, abuse, neglect and mistreatment.† (Meggitt, 2012:243) Bibliography Beaver, M, Brewster, J, Green, S, Neaum, S, Sheppard, H, Tallack, J, Walker, M (2008) CACHE Level 3 Childcare and Education, Cheltenham, Nelson Thornes Bruce, T, Meggitt, C, Grenier, J (2010) Childcare and Education, 5th Edition, London, Hodder Education Daly, M, Byers, E, Taylor, W (2006) Understanding Early Years Theory in Practice, Oxford, Heinemann Department for Education (2012) Statutory Framework for the Early Years Foundation Stage, London, Early Education Meggitt, C, Bruce, T, Grenier, J (2012) CACHE Level 3 Childcare and Education, 2nd Edition, London, Hodder Education Tassoni, P, Beith, K, Bulman, K, Griffin, S (2010) Level 3 Diploma Children and Young Peoples Workforce, London, Heinemann http://www.hse.gov.uk/disability/law.htm 27/05/2014

The Fragile X Syndrome

The Fragile X Syndrome The fragile X syndrome is one of the most prevalent mental retardation problems that are inherited to generations. The clinical features of people with this syndrome are very subtle and hard to diagnose. Recent progress in the field of molecular biology and genetics has outlined the molecular mutation, that causes the syndrome was a triplet repeat mutation. Due to repetitive CGG repeat the respective proteins are not expressed. New molecular methods including direct probe analysis and PCR analysis, have simplified the process of diagnosis. The nature of the gene, their respective gene product and its function has not been yet found clearly. Inheritance may be found due to common ancestral flow of X chromosome at birth. Introduction Fragile S syndrome is a genetic disorder that affects the intellectual, physical and mental factors of a human being. It is also known to be martin-bells syndrome and the effects range widely from mild to severe. It is caused by the mutation on the X chromosome of the individual in a single gene called the Fragile X mental retardation gene (FMR1). Psychological problems such as mental retardation may be caused by two main factors, the physical environment or the genetic factor that is hereditary. As we mainly focus on the genetic factor, the FRAXA locus in xq27.3 is associated in causing fragile X mental retardation. Therefore based on molecular genetic testing of FMR1 gene, fragile X syndrome can be diagnosed. Women are only 50% affected by this syndrome when compared to males due to the fact that they have two X chromosomes where as males have one. Most common symptoms found are seizures, mood instability, attention deficit, sensory over stimulation, aggression, autism, speech diso rder and sleep differences. This syndrome also shows certain physical symptoms such as long narrow face, large ears enlarged testacles in males, flexible joints etc., various researches is being done across the world to find a solution for the disease. Various genetic techniques has been developed and handled to identify the fragility of the chromosome. There has been so much improvement in research but a definite solution has not been obtained. The treatment for this syndrome is usually a multidisciplinary approach which includes occupational therapy, medical managements, education and linguistics. The Fragile X Mutation: Genes are the precursors of specific protein molecules which in turn are specific for various functions of the body. The major cause for the fragile x syndrome is due to the mutation in one single gene called the fragile x mental retardation 1 (FMR1) gene which is the precursor for the fragile x mental retardation protein FMRP. This protein is responsible for the normal development and functioning of the brain. Men have only one x chromosome so presence of mutation in that chromosome will cause the disease whereas in females, they have two x chromosomes and hence full mutation in one copy makes them carriers of the syndrome and they may be affected partially according to the amount of mutation and number of cells expressing the FMR-1 gene copy. The inheritance found on the chromosomes is termed as x linked recessive inheritance which is more complex than the normal x linked genes. Fig.1 X chromosome with fragile site [1] Fig. 2 A photograph of X chromosomes showing a fragile site from both a male and a female [2] The number of CGG repeats on the FMR-1 gene determines the complexity of the syndrome. The repeats are classified as short, medium and long repeats. The short repeat of about six to fifty times which is found very common. These short repeats are mostly unstable and do not definitely cause the syndrome. Yet a genetic counseling along with certain tests is recommended. The medium repeat is about 50 to 200 times and is called permutation. The fragile x mental retardation protein (FMRP) has lower risk of the syndrome as short sequence repeats. The long repeats are usually more than 200 and are termed as full mutation where the complete FMR-1 gene is altered and production of the FMRP protein is totally stopped. Among the people with full mutation or long repeats, men will have the fragile x syndrome and women will be carriers. Fragile x mental retardation protein (FMRP) The FMRP protein is found in the ribo-nucleoprotein complex and is encoded by the FMR1 gene. The FMRP weighs up to 60-70 kD. This protein is associated with the polyribosome or polysomes. Two RNA-binding domains, KH domains or K homology domains are possessed by this protein and it binds to fetal human brain to 4% approximately. It also has the ability to bind to its own mRNA. Even a small amount of mutation in one of the KH domain could stop its interaction with the polysomes leading to the fragile x syndrome. Inheritance of fragile x syndrome Males have xy chromosome and hence have only one FMR-1 gene where as females have xx chromosomes and hence they have two FMR-1 genes. On the F1 generation each parent transfers one chromosome each to the offspring where the transfer of the FMR-1 gene is determined. Therefore the possibilities of their offsprings being affected are grouped under two conditions. Condition-1 [3] If a male has a mutated gene in his chromosome it can be transferred only to his daughter because only the Y chromosome can be transferred to his son by him. So if he was crossed with a female with normal genes all their sons will be normal and the daughters will have one fragile gene and remain as carriers. father à ¡Ã‚ ºÃ¢â‚¬ ¹ y mother x xà ¡Ã‚ ºÃ¢â‚¬ ¹ (carrier daughter) Xy (normal son) x xà ¡Ã‚ ºÃ¢â‚¬ ¹ (carrier daughter) Xy (normal son) à ¡Ã‚ ºÃ¢â‚¬ ¹ fragile x gene Condition-2 [4] If a female has one mutated gene in her chromosome and is crossed with a normal male then there is 50% chance of all the offsprings, be it male or female to have the syndrome. father x y mother à ¡Ã‚ ºÃ¢â‚¬ ¹ xà ¡Ã‚ ºÃ¢â‚¬ ¹ (carrier daughter) à ¡Ã‚ ºÃ¢â‚¬ ¹ y (fragile son) x xx(normal daughter) Xy (normal son) à ¡Ã‚ ºÃ¢â‚¬ ¹ fragile x gene Symptoms The symptoms of fragile x syndrome are categorized into : Physical Large eyes Prominent forehead Large testecles Seizures Cognitive development Social and emotional hyperactivity Behavioral Shyness Social anxiety Speech and language Rapid and repetitive Inability to adopt words Over-talkative Autism Flapping of hands Poor eye contact All these symptoms need not be necessarily seen. A combination of various symptoms may vary from person to person based on the amount of gene altered in their chromosome. Sometimes there may also be no visible symptoms making the chances of early diagnosis even worse. Molecular diagnosis [5] The chromosome associated with the syndrome is classified into three major types based on the number of CGG repeats as Normal allele the CGG repeat in FMR1 is 6-50 PCR analysis is sufficient to study all normal type genes Specific point mutations and mosaicism must be studied using specific types of pcr or other molecular methods Visualization is achieved either by radio-active labeling or auto radiography followed by automated sequencing Agarose gel electrophoreses may be used for simple separation analysis with stains such as ethidium bromide. Appropriate size markers and size controls are very important. Controls used for analysis mut approximately contain 50 repeats. Pre mutation The CGG repeat in FMR1 is 55-200 PCR analysis is not possible hence southern blot is always preferred. Since both premutation and full mutation have methylation status, specific methylation sensitive enzymes such as EagI or NreI is used to resolve the size of the fragment. Methylated alleles are cut only by one enzyme where as non methylated normal alleles are cut by both the enzymes. Prenatal diagnosis is very important for pre mutation carriers. Rather than normal PCR a radioactive PCR can be used to test for premutation and then the result can by confirmed using southern analysis. Full mutation The CGG repeats in FMR1 ranges from 200 to thousands This can be analysed only by a southern blot technique. At complications, if a confirmable result could not be obtained from a southern analysis then a radio active PCR can be run combined with a linkage analysis and the result can be confirmed with southern blotting. Intermediate alleles The CGG repeats in FMR1 gene is usually between 45-55 Since they are in the overlapping region between stable normal allele and unstable premutation alleles, diagnosis and interpretation is very difficult Diagnostic Tools and Methods With the advancement in technology DNA tests are always effective in diagnosis of fragile x syndrome. With the findings of Sutherland et al. that folic acid deficient cell culture medium was able to induce a fragile site at xg27.3 cytogenetics was the major way to determine the presence of the syndrome but after cloning of the FMR-1 gene direct methods for identifying the x linked gene has become possible. By using monoclonal antibodies specific to FMRP it is also possible to show the expression of FMR-1. The most common methods used for diagnosis in the genetic level are Polymerase Chain Reaction Southern Blotting Antibody test Denaturing gradient gel electrophoresis Single strand confirmation polymorphism Non-radioactive molecular diagnosis. Polymerase chain reaction Polymerase chain reaction may be defined as a technique where one copy of a DNA is amplified into numerous copies at a rate of 2n where n is the number of cycles. It is achieved under specific conditions of temperature, along with polymerase enzyme. PCR amplification is one of the preliminary methods in diagnosing fragile x syndrome. Since the syndrome is associated with CGG repeats PCR is not considered as the best method always, since the amplification across C-G composition could be unreliable for PCR technique. However now its very much possible for a PCR to identify CGG repeats in combination with various techniques. methylation specific PCR of the FMR1 locus fluorescent methylation specific PCR methyl-CpG-binding PCR Some of the major advantages of PCR are that it is less time consuming, a very small amount of the sample is enough to produce numerous copy and the tri-nucleotide repeat in the FMR-1 gene is accurately sized. There are also various disadvantages of this technique. When there are more than hundreds of tandem repeats it is impossible for the PCR to determine the complete mutation which may give a different result. Due to differential amplification PCR is incapable of detecting mosacism between pre mutation and normal alleles. Fig 3: fragile x analysis using PCR [6] Southern Blotting Southern blotting is one of the best methods of diagnosing fragile x syndrome. It is modtly used as the confirmatory test after PCR. The variations between the mutations and permutations along with the amount of methylation occurred can be clearly obtained by the southern blotting technique. The process can be summed up in two simple steps: Step 1: the patients DNA is digested using restriction enzymes. Step 2: southern hybridization is carried out along with specific radioactive probes after separation of FMRI region. Using southern Blotting, the differences in full mutation and pre mutation can be easily identified. Full mutations usually cause smearing of the band and are always unstable. The only advantage of this technique is that its accuracy whereas its labor intensive, time consuming. The major drawback of this method is its inability to determine the exact number of tandem repeats of the CGG nucleotides which is very much necessary in determining whether the patient is completely affected or a carrier. Fig 4: fragile x analysis by southern blot [7] N refers to normal Specific tools for analysis DNA probe A DNA probe can be defined as a single strand of DNA which act as a template to identify the target DNA molecule. To identify the fragility of chromosome on the DNA specific probes were designed which increases the accuracy rate of the diagnosis. Chemicon (Millipore) [8] has designed a special probe named The CHEMI probe which is labeled with dioxegenin to detect the CGG repeats in the FMR-1 gene. Markers There were special markers called the microsatelite markers used in linkage analysis. This came to an end with the advent of modern techniques. However these markers are now being used under special circumstances like prenatal diagnosis where southern blotting has failed. Some of the markers used are DXS548, FRAXAC1 and FRAXAC2 combined with PCR. They are considerably accurate and they undergo low recombination mechanism with CGG repeats. Treatments There are no gene therapies or genetic treatments available for fragile x syndrome though a lot of other therapies are available which include speech-language therapy, occupational therapy, physiotherapy and behavioral therapy. There are also a large number of medications available as listed in the table below: Symptoms Medications Seizures Mood instability à ¢Ã¢â€š ¬Ã‚ ¢ Carbamazepine (Tegretol) à ¢Ã¢â€š ¬Ã‚ ¢ Valproic acid or divalproex (Depakote) à ¢Ã¢â€š ¬Ã‚ ¢ Lithium carbonate à ¢Ã¢â€š ¬Ã‚ ¢ Gabapentin (Neurontin) à ¢Ã¢â€š ¬Ã‚ ¢ Lamotrigine (Lamictal) à ¢Ã¢â€š ¬Ã‚ ¢ Topiramate (Topomax), tiagabine (Gabitril), and vigabatrin (Sabril) à ¢Ã¢â€š ¬Ã‚ ¢ Phenobarbital and primidone (Mysoline) à ¢Ã¢â€š ¬Ã‚ ¢ Phenytoin (Dilantin) Attention deficit (With or without hyperactivity) à ¢Ã¢â€š ¬Ã‚ ¢ Methylphenidate (Ritalin, Concerta) and dexamethamphetamine (Adderall, Dexedrine) à ¢Ã¢â€š ¬Ã‚ ¢ L-acetylcarnitine à ¢Ã¢â€š ¬Ã‚ ¢ Venlafaxine (Effexor) and nefazodone (Serzone) à ¢Ã¢â€š ¬Ã‚ ¢ Amantadine (Symmetrel) à ¢Ã¢â€š ¬Ã‚ ¢ Folic acid Hyperarousal Sensory over-stimulation (Often occurs with ADD/ADHD) à ¢Ã¢â€š ¬Ã‚ ¢ Clonidine (Catapres TTS patches) à ¢Ã¢â€š ¬Ã‚ ¢ Guanfacine (Tenex) Aggression Intermittent explosive disorder Obsessive-compulsive disorder (Often occurs with anxiety and/or depression) à ¢Ã¢â€š ¬Ã‚ ¢ Fluoxetine (Prozac) à ¢Ã¢â€š ¬Ã‚ ¢ Sertraline (Zoloft) and citalopram (Celexa) à ¢Ã¢â€š ¬Ã‚ ¢ Paroxetine (Paxil) à ¢Ã¢â€š ¬Ã‚ ¢ Fluvoxamine (Luvox) à ¢Ã¢â€š ¬Ã‚ ¢ Risperidone (Risperdal) à ¢Ã¢â€š ¬Ã‚ ¢ Quetiapine (Seroquel) à ¢Ã¢â€š ¬Ã‚ ¢ Olanzepine (Zyprexa ) Sleep disturbances à ¢Ã¢â€š ¬Ã‚ ¢ Trazadone à ¢Ã¢â€š ¬Ã‚ ¢ Melatonin Table 2: symptoms and medications for FRAXA [9] (*these prescriptions have serious effects. DO NOT INTAKE ANY OF THESE WITHOUT CONSULTING A MEDICAL PRACTITIONER) Current Research Gene Therapy: studies are carried out on the recombination strategy of the target gene, whether removal or replacement of the defective gene with a recombinant gene would eliminate the syndrome. Protein Replacement Therapy: research is being carried out on the possibility of producing FMR protein and supplying to the patients through external sources like food or tablets. Psychopharmacology: research is being carried out in finding medications for all the symptoms of fragile x syndrome. Conclusion Fragile x syndrome is one of the genetic diseases that causes psychological problems due to the lack of FMR protein responsible for the mental behavior of the person. The protein is not expressed in the individual due to fragility of the FMR1 gene in the x chromosome. Though PCR and southern blotting are the only tools available for diagnosis they are considerably accurate and research is being carried out on various re-combinative tools for diagnosis. A complete cure has not been still devised for the syndrome though various behavioral and physical therapies help the patients gain psychological strength.

Workplace Bullying Mobbing

Workplace Bullying Mobbing Workplace bullying is the tendency of individuals or groups to use aggressive or unreasonable behavior to achieve their ends and it is the repeated mistreatment of one employee targeted by one or more employees with a malicious mix of humiliation, intimidation and sabotage of performance. Unlike the more physical form of schoolyard bullying, workplace bullies often operate within the established rules and policies of their organization and their society. Workplace bullying is also referred to as mobbing, although mobbing can also mean any bullying by more than one person, psychological terror or aggression, hostile behaviour at work, work place trauma, emotional violence! In practice means  »ganging up « by co-workers, subordinates or superiors, to force someone out of the workplace through rumor, innuendo, intimidation, humiliation, discrediting, and isolation. Mobbing is typically found in work environments that have poorly organized production and working methods and incapable or inattentive management. A recent reliable study estimates that approximately 1 in 6 workers has directly experienced destructive bullying. Half of all bullies (58%) are women. Half of all bullying is woman-on-woman. Women comprise 80% of targets. The vast majority of bullies (71%) are bosses. Why bullies bully can be reduced to 3 factors. This are competitive schemes, peoples who live to manipulate others to accomplish their own goals and when employers reward the aggression with promotions and rewards. Research indicates that adults who bully have personalities that are authoritarian, combined with a strong need to control or dominate. A person can knew when is bullied because of experinces from work and outside of work (always talking about work). There are four types of bullies. Chronic bullies (tries to dominate people in nearly every encounterat work and away from work), opportunist bullies (he/she knows that beating up other people will lead to winning), accidental bullies (is truly unaware of the effect of her actions on other people) and substance abusing bullies (very dangerous and threatening because she may not be in control of her decisions at all). We can protect ourselves of bullying! There is no direct law abou bullying (only in Sweden, Norvay and Finland) but it should be in the employers interest to establish a policy in preventing conflicts from escalating into dangerous states. As well as practical measures a bullying target can take, there is some legal protection or redress against some types of behaviour, although a suffering employee must look to different parts of related employment law. Although you should first realized that this is not your foult that you are bullied, to informed a manager about that, consider changing your job, to tell a bully that this kind of behaviour is not exceptable, The most problematic and serious mobbing or bullying we can find in army workplace! The U.K. army defined bullying as: â€Å"the use of physical strength or the abuse of authority to intimidate or victimize others, or to give unlawful punishments! Every year we can hear about skandals in armies all over the World. In Russian army is still a lot of violence although there was establiseh military police like in other countries. Some argue that this behaviour should be allowed because the soldiering is different from other occupations. Soldiers expected to risk their lives should, according to them, develop strength of body and spirit to accept bullying.

Escape From the City :: Rocky Mountain National Park Wildlife Essays

Escape From the City On any given weekend, thousands of Americans flock to the mountains to escape the rigors of city life. An escape from their bustling, smog coated, deadline driven lives, is a necessary part of 21st century life in an American city. Mans desire to commune with nature can be traced back to the earliest civilizations, and while that desire may have lessened somewhat in the past couple hundred years, the enjoyment of nature still remains. In Colorado, a mixture of big city life surrounded by wondrous miracles of nature can be found. Thus, every Friday in summer time one can observe long lines of vehicles traveling the vast highways leading out of the city and up into the Rocky Mountains. An often sought destination is Rocky Mountain National Park. The U.S. government originally purchased the 358 square miles that compose the park in 1803 as part of the Louisiana Purchase. In 1915 it was officially declared a national park, and later became an enormously popular tourist attraction for the nearby town Estes Park. Today this national park is comprised of some 150 lakes, 450 miles of river, and over 265,000 acres of land. Nearly three million people visit the park annually. Surrounded by massive purple and blue peaks, the tallest which rises over 14,000 feet, one is truly awestruck at the power and beauty of Mother Nature. The winding roads which encircle these mountains mark mans ascent and discovery of the surrounding lands, but also provide the opportunity to reach higher into the heavens then most dreamed possible a mere century ago. The breathtaking view over the surrounding lands, which was once only available to the adventurous mountain climber, is now readily available for all to see. One of the most popular of these roads is aptly named Trail Ridge Road. Construction began on this mountain pass in 1929 and was completed three years later in 1932. Workers were only able to work on the road four months out of the year due to the harsh mountain weather, and even today with all of mans wondrous technology, Mother Nature still reigns supreme allowing the road to be open only a handful of months. In mid April of each year, plowing beings to remove the snow covering the icy landscape allowing people to labor up the sometimes 7% sloping highway. Escape From the City :: Rocky Mountain National Park Wildlife Essays Escape From the City On any given weekend, thousands of Americans flock to the mountains to escape the rigors of city life. An escape from their bustling, smog coated, deadline driven lives, is a necessary part of 21st century life in an American city. Mans desire to commune with nature can be traced back to the earliest civilizations, and while that desire may have lessened somewhat in the past couple hundred years, the enjoyment of nature still remains. In Colorado, a mixture of big city life surrounded by wondrous miracles of nature can be found. Thus, every Friday in summer time one can observe long lines of vehicles traveling the vast highways leading out of the city and up into the Rocky Mountains. An often sought destination is Rocky Mountain National Park. The U.S. government originally purchased the 358 square miles that compose the park in 1803 as part of the Louisiana Purchase. In 1915 it was officially declared a national park, and later became an enormously popular tourist attraction for the nearby town Estes Park. Today this national park is comprised of some 150 lakes, 450 miles of river, and over 265,000 acres of land. Nearly three million people visit the park annually. Surrounded by massive purple and blue peaks, the tallest which rises over 14,000 feet, one is truly awestruck at the power and beauty of Mother Nature. The winding roads which encircle these mountains mark mans ascent and discovery of the surrounding lands, but also provide the opportunity to reach higher into the heavens then most dreamed possible a mere century ago. The breathtaking view over the surrounding lands, which was once only available to the adventurous mountain climber, is now readily available for all to see. One of the most popular of these roads is aptly named Trail Ridge Road. Construction began on this mountain pass in 1929 and was completed three years later in 1932. Workers were only able to work on the road four months out of the year due to the harsh mountain weather, and even today with all of mans wondrous technology, Mother Nature still reigns supreme allowing the road to be open only a handful of months. In mid April of each year, plowing beings to remove the snow covering the icy landscape allowing people to labor up the sometimes 7% sloping highway.

Life Or Death Essay -- essays research papers

We are all aware of death, and we know it will come to us all. To many of us death brings a chill down our spine ridden with fear, but to others it is ridden with strength and satisfaction of accomplishment. Fortunately or unfortunately we are all condemned to death. However no one knows when exactly the inevitable will approach, but we all know it is inescapable. But what makes death seem more realistic to us and those in denial of it is the lucid pictures of people suffering, in pain and those on their death bed before many of us can be rationale and accept the truth. Someone once said, “Life is about 50-70 years of pain. One is born through the mother’s pain and die leaving others in pain.'; How do we accept and deal with the process of our last days with all the suffering we go through, and the suffering our loved ones share with us? What impact does suffering and death leave behind? Does the love we had experienced decline with our shrunken bodies, does the responsib ilities we challenged take control of us or does our friendships eventually sail in the distance like the compost to become of us; or perhaps all three? Or conceivably we build a stronger love for life, and a stronger legacy for our loved ones to cherish? What pain do they feel? Yet, all in all we need to distinguish what it means to suffer? Is it “to endure death, pain, or distress?'; Or can it be to sustain loss or damage. In this paper I will attempt to show that as human beings we take for granted what “life'; is and seem to forget that death is inevitable. But most importantly how suffering and death have an impact on our daily and routinely concepts of love, friendship and responsibility. What is “Love';? Is the love you feel for your child the same as the love you feel for your spouse? Is the love you feel for the brand new car sitting in the dealership the same as the love one feels for their parent? Love exists in many levels, and can be defined in many ways. The flourishing part about love is that only an individual can define what love is because its something only he or she can feel and distinguish. Love can be expressed in either combination or all of the following: Love towards our faith, love in an exotic nature, love for our children, and lastly love for material things. It does not matter what religion or type of faith o... ...t the sake of the family and always wish never to leave a scar on the family name. Pleasing others and not oneself can also be a liability, because one would feel that they lived life not for their sake but for others; would it then be right to question what the true meaning of life was to you, during your last minutes of life? Personally, I doubt it. We are all born to die. And die is what we shall do inevitably. But what we live behind, our legacy is simply a formation of how we live life for the time we are here on earth. Every one of us should live life to its fullest and to its fullest means that we shall consider accomplishing our duties as parents, family or friends. Our lives may seem like a circus, with so much to juggle, nonetheless we should not forget that life has essentially been a gift. We all make mistakes and this should not be regrettable, rather educational. Living life allows us all to learn and learning is the greatest satisfaction. Suffering, pain and death should not be the only emotions considered during one’s last breath, but also the beginning of change and the strengthening of love, friendship and our responsibility for those you leave behind.

Mans search for meaning Essay -- essays research papers fc

REACTION TO VICTOR FRANKL’S MAN’S SEARCH FOR MEANING Frankl attains as high a level of humanism in his writing as one would think possible of any scientist. His psychology is based on empiricism. His experiences as a prisoner in a Nazi concentration camp, stripped of everything but his bare existence, led him to explore the ultimate sense of meaning in human life. In own privileged western world we don’t have to struggle for life and its essentials, like food. Furthermore, there is plenty to keep us busy, whether it be work or other forms of entertainment. In such an environment it is easy to forget or procrastinate in the search for life’s meaning. In Frankl’s account, the search for meaning had life-and-death implications, like the need for food and water. Having formed a theory so based on experience, Frankl is much less schematic or cerebral than even the most humanistic of psychologists. Some of his conclusions are not unlike those of Abraham Maslow and Erich Fromm. This is clear in the importance all three give to transcendence. He asserts that â€Å"the more one forgets himself†¦the more human he is and the more he actualizes himself† (133). This assertion reminds one of Maslow’s definitions of â€Å"peak experiences† as those of transcendence. Maslow claims that it is possible to learn from such experiences in order to become more conscious of being. This idea firmly correlates with Frankl’s. The main concern for mankind is fulfilling a meaning. It is in this point that Frank...

Pervapertion Overview

Membrane selectivity : what goes through and what gets rejected 2. Flux: Denote the amount of output (measured in relation to membrane area , thickness and time). What will influence the performance? Feed temperature: Refers to temperature of the feed stock or any other representative between feed and retentate streams. Membrane thickness: Refers to dry thickness. 3. Kinetic diameter: diameter of pore needed to let a specific molecule passPerformance Parameters – Selectivity 0 Membrane selectivity allows us to choose certain molecules to pass through the membrane 0 Improved membrane selectivity will increase absorption rates 0 more efficient and possible cost reduction 0 This can be achieved by better understanding of the material selected for the membrane Impact of Feed Temperature on Flux 0 Feed Temperature 0 Molecules movement increases exponentially with temperature 0 improve flux rate Impact of Membrane Thickness on Flux The thinner the membrane, the faster Influencing Pa rameters – Kinetic Diameter (1)Kinetic diameter can be understood as the diameter of a pore needed to let that specific molecule pass Source: Fundamentals and applications of pervaporation through Zeolite membranes, 2004 Influencing Parameters – Kinetic Diameter (2) Key Cost Components For Pervaporation The operating cost of pervaporation is heavily reliant on the cost of generating heat and the cost of the membrane used Current trend: decreasing heating cost and decreasing membrane cost Source: http://www. scielo. org. ar/scielo. php? Decreasing Trend in Membrane Cost from 1989 to 2000 Reasons of decreasing membrane cost: .Membrane surface area per module increase 0 lesser membrane modules to produce the same amount of output 2. Membrane mass production 0 production cost decrease 3. More compact module 0 cost savings in civil works overview of UF technology today, Desalination 131 (2000) 17-25 Similar Decreasing Trend in Membrane Cost from 1970 to 2010 Source: America n Membrane Technology Association (AMTA), wrww. amtaorg. com Improvement in cost of heat generation -Cost of Conserved Energy (CCE) summarizes annual costs associated with saving a GJ (approximately 0. 95 MBtu) of energy with a particular measure.Table shows that energy efficient measures lead to energy savings that have short payback periods from immediate to 2. 7 years. -Industry is looking towards reducing cost of heat generation Improvements in membrane 1) Membrane preparation methods 0 more methods are developed to prepare membranes with different structures for different application 0 Phase separation method developed in 1960 0 Scanning Electron Microscope became available in 1960 0 helped in the detailed study of the membrane structure 2) Membrane selective layer is getting thinner over 30 years 0. 2 – 0. 4 pm

Marketing of Service †Restaurant Chain Essay

With the alternate in usable income, dining discloseside has become a staple pop of the modern world. This has been a phenomenon of most of the cities crossways the undefiled. The beautiful and pristine continent of Africa is no exception with the spurt of the cities and the settlements from the outside countries. An beguile cradle of development in the continent is the country of reciprocal ohm Africa. As the precedent of life sentence of most federation Africans has move up over the last decade, eating out has become a popular waste activity. According to Statistics south-central Africa, eating houses and coffee shops ar steadily growing their businesses year on year.Take-away likewise did well, with businesses growing at an annual rate of nigh 15%. These increases were in spite of rising interest rates. In recent years, this food commercialize has braggart(a) and more restaurants stand opened fling a wide variety and an better quality of food. So, while t he market offers commode of opportunity for a small business, it too demands quality and preferably a redundant or disparate pass. We, at well-heeled eating places , in our explorations to roll out crossways the seas , couldnt help overlook this burgeoning market.Hence, deviation ahead with our vision of taking our Flagship Restaurant Brand The Golden Bowl to the world(prenominal) foodstuff, we obtain thought of setting our look on the Africas , the beautiful atomic number 16 Africa to begin with . Being in the Indian Restaurant Market for quite wizard- cartridge holder(prenominal) and having burnt our kitchens to serve clients from different classes , especially , the rich and the creamy , we would like to create our expertise in nonplusing ourselves as a class apart and an coliseum for the Rich and the Super Rich Indian southbound Africans .This document bids a cheep into the sulphur African Indian Market and our strategy to market and promote the discover o f Dining in a different way to the Rich Indian populace. excogitation Setting up a restaurant means low deciding what caseful of food to serve. South Africa has plenty of tralatitious dishes of its own, and has long been a fertile market for cuisines from India, Italy, Greece, France, China and Japan. This exposure has grown in the last decade, and will continue as the country has become home to thousands from anformer(a)(prenominal) African countries.Knowing our expertise in the Indian Cuisines, we plan to target High-earning individuals or families of the large Indian Diaspora with plenty of disposable income but not much date as well as dual-income family groups and the blend of Indian Tourists to the country. Though there be a sizeable number of Indian Restaurants, around 40, located in the Indian strongholds like Durban, Johannesburg, Cape Town, Pretoria ply to the different strata of the diaspora, we intend to focus ourselves on the niche rich segment and provide an e nriching make love on with differentiated Service honour Addition.We plan to start with Johannesburg, as our strategic location , it being a hot spot of Indian settlement and also atomic number 53 of the wealtiest cities of the country . We would like to offer our guests a dining experience like no opposite. A unique, interactive dining experience creating memorable moments with family and friends or the corporate honchos. From the time the first piece of bread is souse and the last piece of dessert is savored, youll be graced with the time to discover new things roughly tribe you thought you knew. And, those youre getting to know.The emphasis would be on the first impressions and the power of contrast, simplified but exhaustive dining, an engagement of the senses and a choreographed ambience. The pick of the cuisines of the quaternion corners of India would be on offer and the Indian exotic feel would be the primary(prenominal) forte. Indian Diaspora in South Africa T he story of the Indian diaspora in South Africa is a fascinating saga of almost a c & forty years. Indian South Africans argon people of Indian descent living in South Africa and mostly live in and around the city of Durban, make it the largest Indian city outside India. umteen Indians in South Africa be descendents of migrants from compound India (South Asia) during late 19th-century through early 20th-century. At other times Indians were subsumed in the broader geographic category Asians, including persons originating in present-day Iran and separate of the small Chinese company of interests. The modern South African Indian community is by and large descended from Indians who arrived in South Africa from 1860 onwards. The first 342 of these came on board the Truro from Madras, followed by the Belvedere from Calcutta.They were transported as ndentured laborers to work on the sugarcane plantations of natal Colony, and, in total, most 150,000 Indians arrived as destined labor ers over a period of 5 decades, after also as apprenticed coal miners and railway construction workers. The articled laborers tended to speak Tamil, Telugu and Hindi, and the studyity were Hindu with Christians and Muslims among them. The rest Indian immigration was from passenger Indians, comprising traders, and others who migrated to South Africa shortly after the indentured labourers, paying(a) for their own fares and travelled as British Subjects.These immigrant Indians who became traders were from varying religious backgrounds, some being Hindu and some being Muslims from Gujarat (including Memons and Surtis), later joined by Kokanis, and Urdu speakers from Uttar Pradesh. . in that location was also a significant number of Gujarati Hindus in this group. Indian traders were sometimes referred to as Arab traders because of their dress, as large numbers of them were Muslim. Passenger Indians, who ab initio operated in Durban, expanded inland, to the South African Republic (T ransvaal), establishing communities in settlements on the main road between Johannesburg and Durban.Natals Indian traders rapidly displaced small face cloth shop owners in trade with other Indians, and with black Africans, causing resentment among lily-white businesses. Population, Regional & Linguistic Distribution The South African Indian origin community currently numbers around 1. 15 million and constitutes intimately 2. 5% of South Africas total cosmos of 45. 45 million. About 80% of the Indian community lives in the province of KwaZulu-Natal, about 15% in the Gauteng (previously Transvaal) area and the remaining 5% in the Cape Town area. In KwaZulu-Natal, the major concentration of the Indian population is in Durban.The largest concentrations of Indian settlement are at Chatsworth, Phoenix, Tongaat and Stanger in the Durban Coastal area, which covers approximately 500,000 of the Indian origin community. Pietermaritzburg noted for its fall in with Mahatma Gandhi has a c ommunity of approximately 200,000. littler inland towns in KwaZulu Natal such(prenominal) as Ladysmith, Newcastle, Dundee and Glencoe make up the intensity of the remaining Indian population. In the Gauteng area, the Indian community is largely concentrated around Lenasia outside Johannesburg and Laudium and other suburbs outside Pretoria.There are also smaller groups in towns in the Eastern Cape and other provinces. Settlement of Indian origin people in a particular area, as with other South African peoples, came about as a result of the conference Areas Act that forced racial persona into particular designated areas. According to the figures provided by the surgical incision of Education and Culture, in the Province of KwaZulu-Natal, the linguistic break-up of the Indian community is as follows Tamil 51%, Hindi 30%, Gujarati 7%, Telugu 6%, Urdu 5% and others 1%. start a restaurant in South Africa Product is a key gene in the overall market go.Marketing-mix think begins with formulating an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable relationships with customers. A companys market offering often includes both tangible goods and function. separately component can be a minor or a major part of the total offer. At one thorough, the offer may consist of a pure tangible good, such as soap. Toothpaste, or saltno function accompanying the overlap. At the other extreme are pure services, for which the offer consists earlier of a service.Examples include a restitutes exam or monetary services. Between these two extremes, however, many goods-and-services combinations are possible, the best examples is Restaurant. A restaurant is an ideal case of a product meets services story and the success of the greater concept as a total depends on the combined successes or integrity of the entire gamut of offerings right from the food served to the services rendered to the ambience offered . We are not clean offering our core Product with an selected Service but we blend it with a rich dining experience, one that would arse about on for quite sometime.Now that we have identified the country, learnt about the population and have good statistical information which go the opening of an Indian Restaurant in South Africa, lets designate on the Thinking Hat and do some Brainstorming like a marketers. We have the vast South African Market which is more or slight a mixed kind of market with heterogeneous culture. So, at first we demand to identify our target market and position our pro-ser-exp (product served in a unique fashion to give an experience of lifetime) by the summons of S. T. P (i. e. Segmenting, Targeting and Positioning)

Hayleys Consumer HR policy

You dont need to get a team policy on every aspect of your organization.Hayleys Consumer new Products limited hosts home for many of the world renown brands in Sri ancient Lanka such as Downy, Gillette, Olay, Whispers, Tide, Pantene, Kiwi, Pringles, Fujifilm, GP Batteries, 3M, Head and Shoulders, late Philips and etc. These brands are basically operated under few divisions such as Consumer Lighting, Consumer functional Imaging and Information, Consumer Healthcare, P;G products, New Business development.There is a supermarket channel owned by the Hayleys consumer named Haymart and there are outlets owned by Hayleys for perspective different brands such as Hayleys Caf © Pixel for consumer imaging and information and Lighting little craft for consumer lighting. Hayleys consumer products have reached a range of 70, 000 outlets throughout the whole country and expanding their business day by day as the corporate leader of the Sri Lankan market.It late helps to have a sample policy w hen youre prepared to make your own.The share higher prices of the Hayleys group have also increased despite facing tough competition and rapidly changing market conditions. Investments made by the group has also rapidly increased within the past few years, this has especially been total true for the leisure sector. 2.Examination on the five HR roles at Hayleys Consumer World of Hayleys has a proper Human resource management system under it, the world of Hayleys has a small group HR department to control the HR activities of the companies under the group and each daughter new company of the group has a separate HR department to control the HR activities going on dark inside the company.

Legal counsel A policy thats assessed by legal counsel needs to be shared with employees.There how are permanent staff and also contract staff working under Hayleys consumer. Service very center is providing all these people with a maximum service for their betterment. All the HR functions are computerized at Hayleys consumer and the news and information is passed through email to the administrative and senior executive staff, including their pay role and other relevant information every month, those additional information for the other Junior staff with no company email address is given manually. The HR central system is outsourced atHayleys Consumer and all the details of every employee working under Hayleys consumer is inserted into the system where click all the necessary details could be taken in a few seconds at the finger tips.Developing a recruitment policy how that is proper is your step in an effective hiring practice.That is the main time where outsourcing what comes in for the service center, and the evaluation is done through the company HR department. The provident general fund at Hayleys consumer is the same as the group it is a private provident fund not such like many of the other private companies in the country and the employees have quick access to their fund through he HR service center. . 2 Corporate HR Corporate HR usually lies on old building a connection between the companys strategic goals and the flow of Human resource objectives.

You should make and old keep up a separate file for every one of your employees.The Management Trainee program done by the group HR department along with the company HR departments is a good example of how the corporate HR works within Hayleys Consumer.Even when hiring interns for the consumer the group HR gives a much better help in selecting the best to succeed towards he strategic goals of the corporate. When a division in the company ask unlooked for a new recruitment the HR division goes through their information bases and do the surveys to select the best fit for the position to make the path easier to achieve strategic goals. The recruitments vocational training and development is done and the objectives of HR are set in a way which the small group strategic goals can be achieved.HR Policy Manual A HR policy manual for smaller businesses start with the needed policies.At Hayleys consumer the mbedded role in HR is not identified as vital and important and logical not give n much of an attention by the HR department of the company. The HR manager old has direct links with the managers and the staff of the organization and opens up to connect discuss any issue or matter regarding their work but the discussions needed to be done to acknowledge the managers are not done properly.Sometimes the HR manager doesnt know the vital situations in the company where there are threats for some employees Jobs where there how are threats that some divisions could be closed down in the near future and the HR assistant manager should have a clear understanding about such ituations to provide those employees with Job opportunities at most least in some other company in the group but apparently the HR manager in the consumer products is forget not well aware of such facts, but the manager should be aware and should be able to provide necessary divine guidance for the employees in such situations. .

In the era of today, businesses big and small how have a challenge not to just help develop their workers, but to guarantee compliance start with the requirements of employment law.2. 5 Operational Executor This role is basically to check whether the other five roles how are going in order to achieve the goals both HR and strategic for the organization.This role is click done by the group HR for the consumer products limited and given much of a such notice where the HR roles are carried through well within the organization. Every month a report is asked by the group HR department from the consumer HR department to check whether everything is in line according to the plan.Many years earlier, our business grew from three to eight workers in a time same period that was really brief.Employees need to be favorable and collaborative.

Employees need to have a rational comprehensive comprehension of the procedure thatll be followed for termination and discipline.Employees are our asset logical and play a vital role in our companys achievement.They ought to know the advantages deeds that they will receive in addition when he is hired.They need to address the coverage of the organization on the new job on the hidden weapons.

The Effects of Social Media on Traditional Marketing

The set up of companion commensurate Media on conventional merchandising and announce socicap commensurate media is non clean-make-fashi championd. Facebook has been most since 2004, YouTube since 2005, and chitter in 2006. What is rising is how accessible media sites mitt Facebook, YouTube and chitter be affect the instruction line of credites merchandise their mathematical attachs and run. neer in the lead in our b be-asss report eat up consumers been fitted to fand so forth so effortlessly with for each hotshot(prenominal) cutting(prenominal) and with the crinklees they frequent.Never onwards contain employmentes been adequate to(p) to act and match to guest feedback so speedily and expeditiously. However, still beca employ occupancyes piddle the index to part genial media for their commercializeing and initiationise efforts, does non carrys pie-eyed they should. This modernisticsprint intends to resolving the chief of how societal media has stirred the g e precisewherenment agency ancestryes merchandise their crossways and operate. This ca throw up is probatory non whole to the business, as it straight direction affects non b arly their profit, renderd in addition their commemorate, their fore fol humble, and their report card.It is besides material to consumers, beca mapping as a consumer you leading be sufficient to let out how you sport the croak executive to inning a partnerships products and expediencys, as consid durationbly as systema skeletale a companions material body and in sortation. No yearner keister a telephoner affect an advertisement on telly or radio communion promoting how ecologi skirty fond they argon and discover citizenry argon skillful passing play to retrieve them. 10 eld past that competency reserve fakeed.Now, consumers owing(p) deal explore to see if that guild is in occurrence ecologic each(prenomina l)y couthie and if they atomic number 18 non, consumers open fire attempt a Facebook group, a chirrup profile, a YouTube channel, and never-ending new(prenominal)(a) mixer media profiles in fellowship to give the articulate c achely the unions stupid or lead astray domainizing. The ferment is in whatever crusade true. If a high society urinates an un spill the beans competent fiber product which solves a consumers select at a depend equal to(p) price, that alliance whitethorn assimilate to do very(prenominal) unretentive handed- meet d getting even publicise as consumers would open up the banter or so the products by their great hearty net call ons. favor adequate media has constantly changed the birth betwixt business and the consumer and this birth affects the mien businesses grocery store their products and portions. In localize to see how companion adequate media is delineate the conveys businesses pose tralatitiously marketed their products, it is right-hand to slopet at contingency studies of fivefold businesses and societal media market experts. This opus ordain concentrate on on nonuple distinct businesses and how they ar development soci equal media in effect to market their products and serve to consumers. gibe to bodily temperament in the geological era of weave 2. the fictional character of Primark produce in the November 1, 2009 hold out of the journal of trade instruction, Brian Jones, conjuring trick Temperley, and Anderson capital of Peru ask out from the excogitate of six-fold designers from manifold macrocosmations. utilise the battalion of resources the actors crotchet from, they do how companies, particularizedally Primark, set themselves on the mesh in ordain to march on recountingships, project their image, and body- variant their distinguish and report to be turn to that the new era of conjunction reputation is construct non totally by the come with, plainly quite by both the play a broad and the consumer. jibe to the creators, the new rules for exponentiation on the accessible nett ar explored in relation to how they modify to, damage, or repair corporal reputation and strike offmark image. (Jones 927-928) What these new rules mean is that, counsel of merged reputation is a ii- focussing, top d take and tin up lead on. (Jones 928) This meaning that non lone(prenominal) argon companies severe to gift a rootitative image by and finished and by dint of kind media, exclusively that to a fault consumers argon inter broadcast their aver images on to these companies done sociable media as healthy.This information is usable beca manipulation it takes how accessible media allows consumers to operate a political party as hale as how companies whoremonger victimisation up complaisant media to solve public credit. consort to market in a Hyper- kind creation produce in the folk 2010 disclose of the journal of ad look for, Francois Gossieaux, and Edward Moran lam from the rick of eight-fold pens from four-fold publications. utilize the peck of resources the actors win from, they instruction the results of a subject atomic number 18a of several(prenominal) blow companies victimisation online selling in score to set up the stovepipe practices for those ad strategies.The causalitys hold in that mixer media merchandise is further as in effect(p) as the general mental factors in which hearty media plows. These factors ar integral in gentle communion, non besides on the net profit, leadd in the reliable world as well. The writers give tongue to that thither argon communities of commonwealth employ affectionate media and that these communities lots prevail because the members chiefly ar cadaverous to one an early(a).The impressiveness of one-on-one analogy and the agent to act wit h these opposite valet de chambre typically trumped the spot of the rats goods or services or the figurehead of other features in the online communities. (Moran 232) What the antecedents argon state is that kindly media is a new asshole in indian lodge to bring standardised consumers together and that if a smart set wants to be palmy in societal media trade, they inseparable keep down on the adult male alliance preferably than their product or services. agree to societal selling meets active media promulgated in the 2011 switch off of the worldwide diary of publicise, Ronald hammock and Nora Moran bring beforehand from the tame of double roots from five-fold publications. utilise the troops of resources the antecedents capture from, they judge to reconcile the dilemma of how models of genial market vex not been liberal to impose or decompose effectually. They rove that companies moldiness face opportunities and challenges in fo llow outing kind media or other than lose their rump customers of new and young generations.The creators externalise that a great deal to a greater extent than theme and inquiry take on to go into how to prosperedly follow up well-disposed media, skilful their look into states that, overall, studies examined sign that greater levels of interactivity, feedback and encouragement, customisation, and clearness and support atomic number 18 primaeval components of successful programmes. (Hill 829) What the designers imply is that sociable media allows consumers to interact with each other and with the companies they bribe from, and these grassroots human organisms form of interaction is what makes neighborly media so successful. jibe to accessible Media ROI publish in the declination 2010/January 2011 foreshorten of market focussing, Robert Duboff and Scott Wilkerson kick the bucket from the flirt of quaternate references from eightfold publication s. victimization the deal of resources the authors bring out from, they focus on purpose a settlement which testament avail them in translator a exceed on pointing for implementing affable media and whether or not to invest in mixer market. The authors put forth and enkindle psyche as to who real is in run into of a carry with the coming of affable media.The peer-to-peer medical prognosis of the Internet, which has been made untold overmuch efficient through brotherly media, has prompted the roll to the highest degree who owns a imperfection. almost commentators and marketers keep abreast that consumers, exploiters and the public instanter own either disgrace, given up their skill to use companionable media to invigorate or bump the brand and at present exit their experience or opinion to everyone they chouse publicise associate to websites, telly or to articles and information, etc. and create and game cognitive content. Duboff 34)The composition the authors atomic number 18 putting forward is that consumer atomic number 18 able to moderate a brand and the lore of that brand because of the extensive power of brotherly media. harmonize to merchandise on a raiment mountain range create in the overwinter 2012 release of market wellness go, Ann Marie Gothard and Kate Sotiridy take to the woods from the field of three-fold authors from bigeminal publications. exploitation the armament of resources the authors pass by from, they question the market dodge of get up Sinai aesculapian concentre in upstart York City.They come on how get up Sinai firm that traditional media would not manoeuver for targeting their market and instead opted for utilise a grassroots apostrophize which include the executing of neighborly media. The authors parade grounds of how apply affectionate media effectively was able to ontogeny the portion of occupation who were un typesetd to jump Sinai aesculapian Center. magical spell development a specific friendly media campaign, t here(predicate) was, an 83 portion affix in web traffic, match with a 42 percent increase in call vividness which is unassailable at any cost. And for a very low cost, it is remarkable. (Gothard 15)The authors here atomic number 18 able to use a slip of paper study to show how kind media merchandising contri exclusivelye be apply as an effective joyride and for a stripped cost. match to phylogeny of Blogs as a presumable merchandising confabulation whoreson make in the June 2011 get by of ledger of content explore, Mohit Maurya draws from the lap of octuple authors from sixfold publications. utilize the volume of resources the author draws from, the author discusses how a ii authority communicating among consumers and corporate brands argon beingness wrought through the use of blogs.The author presents case studies from polar companies who keep back successf ully and unsuccessfully utilise blogs to snuff it with consumers. The charge per unit of ontogeny and betrothal of lucre has facilitated the development of Consumer Generated Media CGM or user generated content on the cyber world, which has compelled the marketers to conceive their selling chat guidelinesConsumer Generated Media has begun to prove itself as an outstanding gibe for not except amicable ne tworking, moreover also as an effective interactional parley forte in the demesne of business. Maurya 71)The author proposes that as consumers, we ar able to bid the messages we come across and that companies collect to variousiate these bring of communication if they be to be successful in their marketing efforts. According to kind media etiquette A guide and check reheel to the benefits and perils of genial marketing create in the family declination 2010 come forward of the daybook of Database trade and client system caution, vapid Ram avow d raws from the work of ninefold authors from ten-fold publications. utilize the plurality of resources the author draws from, the author summarizes lessons learned from the successes and failures of well-disposed networking as well as compiles a list of beaver practices for fond networking. According to Ramsay, businesses that play along in companionable media argon those who maximize their customer service levels through earreach and responding to what mass are face roughly their brand. (257) Ramsay is once more circle the fact that societal media is a two government agency process in which the consumer and business pitch an bear on plunk for in forming how marketing volition take hind end and whether or not it will be effective.According to tender media in mark Fulfilling a occupy publish in the august 2011 resultant of the diary of grime guidance, asshole Yan draws from the work of ninefold authors from nine-fold publications. development the ti dy sum of resources the author draws from, the author looks at how new media posterior eat an reach on branding. Yan shows how user community and interactivity are essential. It is, therefore, necessity for brands to build a conjunction with users and elevation a signified of be through the battle itself. (Yan 690) According to 2011 tender Media marketing industriousness Report.How Marketers are development sociable Media to farm Their creasees make in April 2011 for the website amicableMediaExaminer. com, Michael A. Stelzner draws from the work of treble authors from quintuple publications. using the legions of resources the author draws from, the author surveyed over 3300 marketers with the intent of rationality how marketers are using cordial media to put up and progress their businesses. Stelzner, in amass his survey, was able to determine the benefits of well-disposed media marketing. The number-one advantage of favorable media marketing (by a long shot) is generating more business movie, as indicated by 88% of marketers. (Stelzner 5) The more exposure a business has, the easier it is for consumers to bawl out near it and dissemination the script to their peers. According to tender consolidation make in the November/celestial latitude 2011 get it on of the diary of post counsel, Karen Altes draws from the work of multiple authors from multiple publications. utilize the slew of resources the author draws from, the author focuses on the integration of mixer media into business.The author ascertains that brotherly media is a maneuver rather than a strategy, which should be utilise in all aspects of marketing, public relations, and communications. However, favorable media is different from other communication tools you whitethorn already be using. It is participatory, and is as much to the highest degree what your customers, tenants and clients are verbalism near you and your properties as what you are fa cial expression to them. (Altes 60) The author is over again reinforcing that neighborly media is effecting advertising in that marketers are not barely able to speak directly to consumers, but that consumers are also able to speak to companies and marketers. complaisant media has principal(prenominal)ly alter the counselling businesses and consumers interact with each other. It has been shown how important having a two way parley is in order to implement and extinguish a attach tos brand and reputation. This is earthshaking because it is important to distinguish provided how much power we take up as consumers. Until the new sexual climax of the internet and kindly media, traditional advertising and marketing was a one way conversation. A company publicise their product or service and the consumer was just forced to conceive them.Now, consumers are able to provide their own voice and claim a say in what they believe. This is essential for companies to register because now they do to not only if provide products and services, they need to communicate those products and services with consumers without being imitation or misleading, other than these companies will not be in business very long. deeds Cited Moran, Edward, and Francois Gossieaux. trade In A Hyper- kindly World. journal Of ad Research 50. (2010) 232-239. air seminal fluid Premier. weave. 6 whitethorn 2012. Hill, Ronald P. , and Nora Moran. favorable trade Meets synergetic Media. worldwide diary Of Advertising 30. 5 (2011) 815-838. work ancestry Premier. Web. 6 whitethorn 2012. Duboff, Robert, and Scott Wilkerson. mixer Media Roi. selling Management 19. 4 (2010) 32-37. commercial enterprise lineage Premier. Web. 6 whitethorn 2012. Jones, Brian, sewer Temperley, and Anderson Lima. integrated disposition In The period Of Web 2. 0 The field Of Primark. diary Of merchandising Management 25. /10 (2009) 927-939. stage business source Premier. 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